Some say “data is the new oil,” some say “data is the new gold,” and some say “data is power.” 

All the proverbs make one thing crystal clear—in the contemporary digital age, data is extremely valuable for all businesses regardless of type and size.

A business that knows how to harness the power of data can be extremely wealthy and powerful in the future. And to do that, they must have the right mechanisms in place that’ll help them collect and use accurate data.

In this blog post, we discuss how manufacturing companies can leverage loyalty programs to collect and structure channel sales data. Read on and thank us later.

Here are 7 ways you can use loyalty programs to get channel sales data:

1. Automation of the Data Entry Process

In traditional loyalty programs, data collection and entry is a manual and labour-intensive process. All relevant channel partners’ data and information are confined to Excel sheets and it makes the decision-making process extremely tedious and time-consuming. 

In loyalty programs, the data collection and entry is automated and it enables manufacturing companies to collect all necessary customer data automatically.

2. Identification of Purchasing Patterns and Behavior

Traditional loyalty programs cannot identify purchasing behaviour and patterns. But Modern loyalty programs can prove to be extremely effective to track purchasing patterns and trends of channel partners, influencers, and customers. 

Channel loyalty programs can enable manufacturers to ascertain their most popular products as well as can help them make better decisions on potential sales. When manufacturers know which products sell the most and which don’t sell as much, they can make better-informed decisions about their products.

3. Greater Accuracy 

In traditional loyalty programs, the manual data collection and compilation process is prone to human errors. But in the case of channel sales programs, the data collection processes are completely automated and completely free of errors. 

4. Best Rewards For Our Channel Sales 

Loyalty programs can provide data on the best rewards for channel sales. Based on the data, manufacturers can understand which rewards create the highest engagement and retention as well as modify their incentives and rewards accordingly. 

By leveraging loyalty programs, manufacturers can provide the best rewards to their channel partners and win their trust and loyalty in a much more efficient way.

5. Efficient Collection of Sales Data

Sales data are gold dust for manufacturing companies and firms. The right sales data can help businesses make strategic and valuable decisions. 

Loyalty programs can help manufacturers in the collection of sales data as well as provide them with a better understanding of their channel partners. That enables them in shaping their marketing and sales strategies

6. Provide a Broad Look at Channel Sales Data 

One of the most important benefits of loyalty programs is that they can provide manufacturers with a broad look at their channel sales data. Instead of depending on the information obtained from one particular sales channel, manufacturers can gain insight into how their channel partners and influencers are performing across all channels. 

Aside from that, channel loyalty programs can enable businesses to understand how customers interact with each channel. For instance, using loyalty programs manufacturers can gain insight into the most popular channel among channel partners, trends, and conversion rates. Manufacturers can use the data to identify areas of improvement and make necessary adjustments.

Suggested Read: 7 Steps to Build an Effective Channel Loyalty Program

7. Measure the Impact of Promotional Campaigns

Manufacturers can use the data from channel loyalty programs to track and measure the impact of promotional campaigns and know which marketing and advertising strategies are working and which ones need improvement. 

They can use the data to refine future marketing strategies as well as capture a wide range of sales data. Loyalty programs can provide manufacturers with actionable insights.

Finally, it may be concluded,

At LoyaltyXpert, we have years of proven track record of designing and creating high-quality channel loyalty programs for all types of B2B and manufacturing companies.

With our loyalty programs, we have helped many B2B firms in the collection of critical channel sales data. If you are looking for a reputable and reliable digital loyalty software provider, then contact us today to book a free demo.