The date November 23, 1951, marked an important day in the history of the retail industry all over the world. The Factory Management and Maintenance journal used the term ‘Black Friday’ to refer to the day following Thanksgiving after a majority of employees took a leave on that day to enjoy a four-day week-end. After …
The term ‘Gen Z’ is used to describe a person born between the mid-1990s and the early 2010s. Even though people of this generation are new entrants into the consumer landscape, they have significant buying power. An article published by Bloomberg estimated the purchasing power of Gen Z at USD 360 billion in 2022. That’s …
Gen Z Loyalty Programs: 5 Ways Must-Haves for Engage Read More »
If you are a manufacturer or a business owner, then you should segment your customers and tailor different strategies to attract and retain different customer groups. “Why?” you ask. As per a recent stat, brands that segment their customers are 60% more likely to understand customers’ pain points and challenges and 130% more likely to …
9 Proven Loyalty Segmentation Templates for 2024 Read More »
Electricians are the major influencers in the electrical industry. By shaping customers’ buying decisions, they serve as a vital link between manufacturers and end customers. If you are an electrical equipment manufacturer, you must know to use the electrician loyalty program with a select group of certified and experienced electricians that’ll help you reach more …
How to use the Electrician Loyalty Program to Drive More Sales Read More »
As a paint manufacturer, you might have always wanted to rope in a celebrity to endorse your brand. But you mustn’t overlook the real influencers who play a huge role in influencing your target customers’ buying decisions and have a close rapport with them. They are painters, who have always been, and will always be, …
How to make Painters your brand ambassadors and drive more Sales? Read More »
When a majority of businesses, particularly B2B companies and traditional manufacturers, take their products to the market, they need the help of several intermediaries such as distributors, dealers, wholesalers, resellers, stockists, and agents. As per Forrester’s research, channel sales partners account for three-fourths of global commerce. Most businesses, 63.5 percent of companies surveyed, said that …
What Is Channel Loyalty Program? How to Implement It Efficiently? Read More »
Did you know that you can automate your business’s sales process by using the right loyalty platform as well as designing well-crafted channel loyalty, brand loyalty, and influencer loyalty programs? In today’s era, a majority of businesses have access to massive sales data and valuable insights. But they lack crucial strategies, tools, or resources to …
Allow Your Rewards Programs to Serve as a Tool for Automated Sales Read More »
Not many years from now, almost all manufacturing companies and B2B brands relied on excel sheets and several legacy systems to manage their channel loyalty programs as well as calculate the loyalty rewards. That wasted a lot of time and made the loyalty programs extremely cumbersome and repetitive. Over the last few years, loyalty programs …
Why App-based Channel Loyalty Programs are the Future? Read More »
As an entrepreneur or a marketer, you must have been fascinated by some brands that enjoy a cult-like following. Their customers remain loyal to them for almost a lifetime and make repeat purchases whenever they want that particular product or service, regardless of its price. Such brands exist in every industry and come in various …
Brand Loyalty In Modern Marketing: Ways to Improve It and Retain Customers Read More »
Manufacturing businesses and B2B marketers have always been devising ways to motivate their channel sales partners and build long standing relationships with them. Before the rapid technological changes, B2B brands used several conventional strategies to engage various channel sales partners and keep them loyal. But the times have changed. With the latest digital breakthroughs, B2B …
Ways to optimize your channel loyalty program in 2022 Read More »
