While a lot of businesses leverage their loyalty program platforms to reward and retain their customers, some use them to reward their partners and sellers apart from their customers. The concept is known as marketplace loyalty programs. As per a recent study, many successful companies are giving more focus to their marketplace loyalty programs. Another …
What Is a Marketplace Loyalty Program? What Are Its Advantages? Read More »
Customer loyalty can play a huge role in making a business successful. That’s because enhancing customer retention by just five percent can increase a company’s bottom line by up to 95 percent. Apart from that, it is five times less expensive to retain an existing customer than to acquire a new one. Yet, as per …
7 Post-Purchase Engagement Strategies to Boost Customer Loyalty Read More »
Gone are the days when a majority of people were loyal to their favorite brands for a long time. Contemporary customers, however, switch brands more frequently due to the sheer number of choices and more attractive offerings and prices. Due to this, many businesses are finding it hard to retain their existing customers. With shortening …
How Loyalty Programs Can Help in Boosting Lifecycle Marketing? Read More »
Many businesses say their biggest challenge is to improve their customer retention rate. As per one new data, the average business loses nearly 15 to 30 percent of its customers every year owing to a lack of customer loyalty. In some businesses, less than 20 percent of their customers make a second purchase. However, robust …
7 Strategies to Reinforce Loyalty Program Management and Turn Customers into Loyal Fans Read More »
A new platform can help improve brand perception, retain relevance, and offer accurate personalization to participants. As a business owner, board member, or administrator, you might have a basic idea about crucial aspects of technology migration. From registering and onboarding participants to delivering benefits, the new loyalty program solution introduces end-to-end changes. As a result, …
Planning To Upgrade Your Loyalty Platform:10 Areas of Focus Read More »
Is your business planning to introduce a loyalty program? Do you know how these initiatives help offer elevated customer experiences (CX)? Ever wonder why Costco, Amazon, Nike, and Apple focus on CX? The answer is simple. CX can help build loyalty via customer value. It lasts longer than loyalty built solely on coupons, discounts, or …
8 ways to leverage loyalty program data for offering a value proposition consumers Read More »
Channel partners play a huge role in driving sales and generating revenue for a business. A well-incentivized partner can sell more products and remain loyal to the company over a longer time. To ensure that they stay motivated and get suitable rewards for their efforts, every business should create an effective channel partner loyalty program. …
The Characteristics and Benefits of an Effective Channel Partner Loyalty Program Read More »
In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many businesses competing for their attention, money, and loyalty. But, eventually, only a few succeed. In this context, it is crucial for businesses looking to …
10 Emerging Customer Loyalty Trends That Businesses Should Leverage In 2022 Read More »
Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take off because they are irrelevant for shoppers. You are here as you want your loyalty programs to keep up with trends. No doubt. Customer behavior and shopping habits …
6 Trends Set To Reshape Loyalty Landscape In 2022 Read More »
When it comes to successful loyalty program management, it is crucial to understand the important differences between B2B and B2C loyalty programs. The former focuses on the retention of other businesses while the latter focuses on the retention of individual customers. At LoyaltyXpert, we have developed many successful B2B or B2C loyalty programs for a …
B2B Loyalty Program vs. B2C Loyalty Program: Know the 11 Major Differences Read More »
