Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from competitors? Yes, it happens. It’s known as emotional loyalty. Brands that manage to touch the hearts of their stakeholders and stir positive emotions are more …
Why Your Brand Needs Emotional Loyalty More Than Ever Before? Read More »
If you feel that none of your competitors have a similar loyalty program, then think again. If you work in an extremely competitive industry, such as paints, plumbing fixtures, laminates, or wire and cables, then at least one of your competitors may offer a similar brand loyalty program, channel loyalty program, or influencer loyalty program. …
How Can You Rival a Brand that Offers a Similar Loyalty Program? Read More »
Many companies find themselves at a crossroads when they decide to run customer loyalty programs, brand loyalty programs, channel loyalty programs, or influencer loyalty programs. The dilemma they often face is, “whether to create loyalty programs in-house or delegate them to the experts?” Some choose the former, which requires them to hire a dedicated team …
SaaS Based Loyalty Vs. In House Loyalty: What is best for you? Read More »
If you’re a technopreneur or a marketer in the booming IT industry, you know the importance of distribution channels and influencers in the sector. But did you know that indirect sales channels massively outweigh direct sales channels when it comes to revenue and growth? A study by Forrester revealed that indirect partner channels are accounting …
9 Types of Channel Incentive Program Work for IT Firms Read More »
5 Ways a Loyalty Program Reduces Operational Costs!
