If you’re an entrepreneur or a marketer, you obviously calculate the return on investment (ROI) for every business decision. But have you ever wondered about the returns you can get by building strong relationships with your customers and stakeholders? That’s where the concept of ‘Return on Relationship’ comes into play. The term was coined in …
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Here you know 7 types of channel incentive program for business growth!
If you are the owner or a marketer of an electrical equipment company, you should rope in the right electricians—the most important influencers in the industry—to take your brand to the next level. But before that, you must know some key things about them. At LoyaltyXpert, we create a wide array of well-designed and effective …
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Let’s suppose two new paint brands enter the market. One is named Castle Colors and the other is Platinum Paints. The former manufactures a range of high-quality paints that are reasonably priced but doesn’t have a painter loyalty program. The latter has similar quality products at premium prices and runs an excellent painter loyalty …
Why Paint Brands must know their Painters better? Read More »
As a paint manufacturer, you might have always wanted to rope in a celebrity to endorse your brand. But you mustn’t overlook the real influencers who play a huge role in influencing your target customers’ buying decisions and have a close rapport with them. They are painters, who have always been, and will always be, …
How to make Painters your brand ambassadors and drive more Sales? Read More »
When a majority of businesses, particularly B2B companies and traditional manufacturers, take their products to the market, they need the help of several intermediaries such as distributors, dealers, wholesalers, resellers, stockists, and agents. As per Forrester’s research, channel sales partners account for three-fourths of global commerce. Most businesses, 63.5 percent of companies surveyed, said that …
What Is Channel Loyalty Program? How to Implement It Efficiently? Read More »
Did you know that you can automate your business’s sales process by using the right loyalty platform as well as designing well-crafted channel loyalty, brand loyalty, and influencer loyalty programs? In today’s era, a majority of businesses have access to massive sales data and valuable insights. But they lack crucial strategies, tools, or resources to …
Allow Your Rewards Programs to Serve as a Tool for Automated Sales Read More »
Not many years from now, almost all manufacturing companies and B2B brands relied on excel sheets and several legacy systems to manage their channel loyalty programs as well as calculate the loyalty rewards. That wasted a lot of time and made the loyalty programs extremely cumbersome and repetitive. Over the last few years, loyalty programs …
Why App-based Channel Loyalty Programs are the Future? Read More »
Manufacturing businesses and B2B marketers have always been devising ways to motivate their channel sales partners and build long standing relationships with them. Before the rapid technological changes, B2B brands used several conventional strategies to engage various channel sales partners and keep them loyal. But the times have changed. With the latest digital breakthroughs, B2B …
Ways to optimize your channel loyalty program in 2022 Read More »
Over the last few years, the competition in the traditional manufacturing space has become intense. Traditional manufacturers such as paint makers, PVC producers, as well as chemical and laminate manufacturers have started leveraging a wide range of marketing techniques to gain a competitive advantage and remain ahead of the curve. Channel loyalty, brand loyalty, and …
Channel Loyalty Program: What Traditional Manufacturers Need to Do to Compete Read More »
