B2B influencers play a huge role in influencing B2B buying decisions. As per a report published in Forbes, about two-thirds of B2B marketers opine that B2B influencer marketing enhances brand exposure and tilts the buying process in their favor. However, just 19 percent of them implement the marketing tactic in their organizations. Like brand loyalty …
Influence Purchase Decisions with B2B Influencer Loyalty Program Read More »
Manufacturing high-quality paints and coatings is half the battle. The other half is choosing the right distributors and resellers to get the products to market. For that, you need to run an effective channel loyalty program for your channel partners—your distributors and all types of resellers. By leveraging a well-designed channel partner loyalty program, you …
6 Reasons to Implement Channel Loyalty in Paint Industry Read More »
Winning your channel sales partners’ loyalty can be the key to your B2B business’s success. For that, you will have to invest in a sophisticated loyalty program software as well as introduce attractive and engaging B2B loyalty programs. But will that guarantee the success of your channel partner loyalty programs? Unfortunately, the answer is no. …
8 Most Common Reasons for Failure of Channel Loyalty Programs Read More »
Just imagine how awesome it would be if your channel sales partners exclusively sell your products or solutions. But sadly that isn’t the case. Apart from selling your offerings, they also deal with your competitors. So, how do you ensure that they remain loyal to you? By creating effective and excellent channel loyalty programs for …
7 Steps to Build an Efficient and Effective Channel Loyalty Program Read More »
The terms channel partner loyalty programs and B2B Customer loyalty programs aren’t new. Over the last few decades, businesses that dealt with trade partners, such as dealers, distributors, stockists, wholesalers, resellers, and anyone who assists them in selling their products to end customers, devised innovative strategies to reward their loyalty and create enduring relationships with …
What is Channel Partner Loyalty Program? Why Are They Important for your brand? Read More »
Channel partners play a huge role in driving sales and generating revenue for a business. A well-incentivized partner can sell more products and remain loyal to the company over a longer time. To ensure that they stay motivated and get suitable rewards for their efforts, every business should create an effective channel partner loyalty program. …
The Characteristics and Benefits of an Effective Channel Partner Loyalty Program Read More »
Here are strategy and benefits of channel engagement program
To make the business world eccentric, businesses need a program that runs between brands and their consumers. Same way, to sustain in the business, you need more sales. And, that is why we talk about Loyalty Programs. Where every business needs to maintain a strong, gripped relationship with its consumers, with such loyalty programs, …
Continuous engagement is critical to effective partner performance, and emphasizing the onboarding phase of that journey is one of the most crucial aspects. Most organizations prosper only to the extent that workers, customers, channel partners, and vendors form symbiotic connections. Therefore, we emphasize channel partners as a critical component of organizational success in this …
Role of Data in Driving Compelling Channel Partner Engagement Read More »
Building a community attracts loyal customers who make repeat business and boost revenue. Building the community is essential while you are associated with channel partners to sell your products. You should consider your potential channel partners as influencers of your products/services. Growing your channel partner base may promote sales, but building a community leads to …
Top Ways To Build A Community That Drive Revenue Read More »
