The hotel industry is highly competitive. Going the extra mile by offering an attractive loyalty program can help hotels retain customers and acquire new ones. Loyalty programs offer reward points, perks, and more ensuring customers keep coming back to the hotel. They play an instrumental role in helping a hotel brand build a loyal customer …
Mastering Hotel Loyalty Programs: Essential Guide for Hoteliers Read More »
During a recession or an economic downturn, both large and small businesses see a plunge in sales leading to slow business growth and low profits. In many cases, businesses have declared bankruptcy as well. The impact of an economic downturn varies from one business to another. However, depending on the nature and scale of the …
How to Improve Loyalty Program During Economic Downturn Read More »
Customers’ purchase decisions can be triggered by emotions, therefore, businesses must craft experiences that can invoke positive emotions to earn customer loyalty. There is no better masterstroke to earn lifetime loyalty from your customers than remembering and celebrating their birthdays. It is the most personalized way to build an emotional connection with your customers. So, …
5 Ways to Make Customers Feel Special with Birthday Loyalty Surprises Read More »
In today’s competitive world, loyalty programs are the proven marketing strategy for customer loyalty, customer retention, and growth of B2B businesses. It can be challenging for B2B companies to manage their loyalty programs effectively at times. Do you know that 55% of consumers enrolled in customer loyalty programs use them infrequently? The reasons are ineffective …
Point Breakage in Loyalty Programs: Why You Should Be Concerned Read More »
Learn how to measure customer retention through loyalty programs with expert insights from LoyaltyXpert and boost your customer loyalty.
The date November 23, 1951, marked an important day in the history of the retail industry all over the world. The Factory Management and Maintenance journal used the term ‘Black Friday’ to refer to the day following Thanksgiving after a majority of employees took a leave on that day to enjoy a four-day week-end. After …
how businesses can rethink their B2C and B2B loyalty programs to engage with customers and channel partners and keep them loyal for a long time.
Learn here the value of emotional loyalty driven engagement.
Does it ever happen that a customer, channel partner, or influencer becomes emotionally engaged with a brand and keeps doing business with it despite getting better offers and prices from competitors? Yes, it happens. It’s known as emotional loyalty. Brands that manage to touch the hearts of their stakeholders and stir positive emotions are more …
Why Your Brand Needs Emotional Loyalty More Than Ever Before? Read More »
Paints, check! Logistics, check! Storage, check! Channel partners, check! Loyalty programs, check! As a paint manufacturer, you must tick all the above boxes before rolling out your paints and coatings into the market. But it would be best if you were particularly careful about the last two. Channel partners are the backbone of your brand …
5 Popular Incentive Programs that Work Seamlessly for Paint Companies Read More »
