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Customer Loyalty

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The Need to Focus On Enhancing Customer Satisfaction for Better Revenue

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In today’s technologically advanced world, competition is fierce. Several new businesses are springing up with similar offerings. It’s completely the customer’s choice, what brand they like to choose. To become noticeable in the eyes of customers, businesses must understand customers’ requirements and what satisfies them more. The ability to meet customers’ expectations is critical to …

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How Loyalty Programs Enhance Customer Engagement and Revenues?

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As per a Harvard Business Review study, businesses that have robust loyalty program management increase their revenues two and a half times faster compared to their competitors. The same study also found that the companies generate a hundred to four hundred percent higher returns to their shareholders. Now the question comes “How do they do …

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10 Emerging Customer Loyalty Trends That Businesses Should Leverage In 2022

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In the last few years, the tastes and preferences of customers have changed a lot. The contemporary customers are tech-savvy and spoilt for choice. For every customer, there are too many businesses competing for their attention, money, and loyalty. But, eventually, only a few succeed. In this context, it is crucial for businesses looking to …

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6 Trends Set To Reshape Loyalty Landscape In 2022

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Two decades back, affinity programs were popular in aviation and hospitality. Today, almost every sector appreciates the significance of loyalty programs. Yet, many programs fail to take off because they are irrelevant for shoppers. You are here as you want your loyalty programs to keep up with trends. No doubt. Customer behavior and shopping habits …

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customer loyalty

4 Key Challenges in Customer Loyalty and Ways to Overcome These Challenges

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For businesses around the world, maintaining a base of loyal customers is very important.  Loyal customers are likely to spend more as compared to new customers. Besides, selling to someone again is easier than selling it for the first time. However, it is not easier to retain customers for long. The reason is the fierce …

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multidimensional loyalty program

Launch a multidimensional loyalty program? Look at Crucial Factors

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Do you know why 77% of loyalty programs do not even survive for two years? Most of them disappear because they cannot fulfil customer expectations and preferences. As loyalty program management experts, we wish to share a winning strategy. Let’s take a look at the basics of a successful multidimensional loyalty program. #1. Not “any” …

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Data Driven Approach

How Businesses Can Benefit By Using a Data-Driven Approach to Customer Loyalty Programs?

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Customer retention is one of the primary requirements for any business growth model. The higher the retention rate, the higher the revenues will be. One of the most effective ways to ensure a better retention rate is the customer loyalty program. Maintaining the existing customers is far more cost-efficient as compared to acquiring new ones. …

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Consider For Developing Ideal Loyalty Programs

8 Points To Consider For Developing Ideal Loyalty Programs

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Buying behaviors have drastically changed due to the coronavirus pandemic. Options offered as temporary fixes have turned into permanent services. Several firms have fine-tuned their business models to fulfill new needs. SMBs have adopted the latest technologies to offer a more engaging digital experience. And this CX is helping them in building customer loyalty. As …

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