LoyaltyXpert

Loyalty Business

How to Build a Successful Channel Partner Program in South Africa?

In emerging competitive markets like South Africa, businesses should nourish their B2B channel partners to maintain a healthy relationship. Channel partner programs like loyalty programs work well to track the progress of channel partners and reward them based on that. South Africa has shown a steady growth rate of 9% in the past from 2019 …

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Customer Loyalty Or Brand Loyalty

Customer Loyalty Or Brand Loyalty: What’s Better For Customer Retention And Repurchase Rate?

In today’s cutthroat business environment, retaining existing clients is just as important as finding new ones. According to Forbes, companies have between a 60% and 70% chance of closing a deal with an existing client. In addition to bringing in recurring business, loyal customers promote your brand and encourage friends and family to engage with …

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Why is Word-of-Mouth Marketing Still a Game Changer in 2024

Why is Word-of-Mouth Marketing Still a Game Changer in 2024?

Do you know that 64% of marketing experts believe that word-of-mouth is the most effective type of marketing? Do you remember the last time you couldn’t stop telling your friends and family about a new restaurant you discovered? Or about the new pair of shoes you just bought from a small online store?  Telling your …

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The-Power-of-Brand-Advocacy_-How-to-Turn-Customers-into-Loyal-Ambassadors

The Power of Brand Advocacy: How to Turn Customers into Loyal Ambassadors

Building a tribe of loyal customers is one of the most difficult tasks for businesses today. This is true, especially in today’s time where people are spoiled with so many choices. However, investing in a strategy to convert customers into brand loyalists has more advantages than you had imagined. One, retaining customers is easier and …

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Impact of Loyalty Programs - loyaltyxpert

The Impact Of Loyalty Programs: Pros And Cons

Businesses in today’s intensely competitive market are always looking for new and creative ways to keep customers and build lasting partnerships. The use of loyalty programs is one strategy that has stood the test of time. In addition to promoting repeat business, these initiatives enhance a customer’s happiness quotient and also loyalty towards your brand. …

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Loyalty Program Liability

Essential Tips to Manage Loyalty Program Liability

Loyalty programs have become a useful tool in today’s cutthroat corporate environment for boosting client engagement and fostering loyalty. Nevertheless, these initiatives can have a significant negative financial impact on businesses, showing up on the balance sheet as a “loyalty program liability“. An organization’s capacity to maintain its financial stability depends on its ability to …

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