Customers, for FMCG industries, are faceless entities to be lured down the sales funnel with ads and discount offers. The sheer bulk of volume in terms of customers means that FMCG industries may not care if some customers switch brands because they assume more will hop onto their wagon. This approach may be self-defeating. If …
How FMCG Loyalty can Improve Customer Engagement Read More »
Mahatma Gandhi did say that .. “a customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him…“ That was in the previous century. It is more than relevant today given the keen competition and smarter, more discerning consumers. Manufacturers, particularly, cannot leave it to distributors, …
Retail industries must have some form of loyalty program to retain a firm grip on the market and ensure a growing base of loyal customers. This is easier said than done given the dynamics of the marketplace and buyer fickleness. Loyalty programs, in general, are designed to ensure customers loyal and do not switch. However, …
Manufacturing today, more than ever, need a strategic loyalty program in place to stay competitive and innovate. The multi-faceted nature of manufacturing, calls for a different loyalty solution. One may simply think of the buyer as the target and tailor a program to gain loyalty but there is more to it. The Facets -Manufacturing industries …
Multi-faceted Loyalty Solution Development for Manufacturing Industries Read More »
Loyalty, in the business context, is not a one way street. It has to work both ways for a sustainable relationship to grow and benefit both sides. Some of the most successful loyalty services focus on both company and its client to create a win-win situation. It is based on satisfaction of expectations. The Company …
Most Successful Loyalty Service for Both Clients and Companies Read More »
Best guide to choose the perfect loyalty software for management.
Everyone in the customer services industry is familiar with the quote, ‘Make a customer, not a sale’ by Katherine Barchetti. The strong emphasis on customer retention is a common motto of most successful businesses that have stretched far and beyond to gain customers. But their game simply doesn’t end at customer acquisition. It takes continuous …
A Marketer’s Guide to Achieving Customer Retention Read More »
Ever wondered why most customers stick to certain brands over experimenting with countless options that are available in the market?In marketing parlance, this tendency to repeatedly buy products or services from a brand is called brand loyalty. From a business standpoint, brand loyalty is the one the assures customer retention and sales generation in the …
What Every Business Should Know for Loyal Customer Base? Read More »
Customer Retention is something that defines the value of your business. It is as important as customer acquisition. Improving customer retention helps in strengthening the reputation of your business. Also, it builds a sense of trust amongst the customers. Here\’s the proof, 84% of the people are likely to get influenced by the recommendations of …
Why Small-Scale Business Needs To Focus On Customer Retention Read More »
Why Customer Retention Should Be Most Priority For Business
