Customers’ purchase decisions can be triggered by emotions, therefore, businesses must craft experiences that can invoke positive emotions to earn customer loyalty. There is no better masterstroke to earn lifetime loyalty from your customers than remembering and celebrating their birthdays. It is the most personalized way to build an emotional connection with your customers. So, get ready to surprise customers with unique birthday rewards.
Birthdays are special for everyone and a small gesture of appreciation by a business can change the way customers perceive a brand. Businesses can use birthday rewards as a strategy to improve:
Customer retention: Do you know retaining existing customers costs 5-25x less than acquiring a new customer? Offering unique birthday rewards increases the chances of retaining customers and gaining customer lifetime value.
Build real connection: Birthdays are one of the events that can strengthen brand-customer relationships. Businesses showing appreciation can create a sense of belonging for customers. Your token of appreciation can make them think about your business.
Stand-out from competition: B2B businesses always try to find ways to outshine and stand out from their competitors. Personalized birthday rewards and brand loyalty programs can be the unique selling point for B2B businesses.
A better understanding of customers: Businesses can leverage this event for one-on-one interaction. The engagement helps you to closely understand customer’s needs, pain points, and expectations.
5 Birthday Loyalty Ideas to Stand Out
Are you ready to make your consumers head over heels by sending them personalized messages and exciting offers on their special day? Grab this unique opportunity with our top 5 ideas to surprise them with birthday loyalty rewards.
Make birthdays extra special with creative coupons and offers
A plain birthday wish will not draw attention to your brand. To create a strong and instant connection with your customers your business would need creative birthday rewards. Creative coupons can leave lasting impressions on customers and make their birthdays memorable. Sometimes it can be tricky for brands to create a special coupon or offer for a customer’s birthday. So, learn about your customers, and connect their special day with facts to make it creative. For example, if a customer’s birthday is on 5th September, you can connect it with Teacher’s Day. Quote similarities between a teacher and your customer, and congratulate them. Offer 5x loyalty rewards on 5th September to wish your customer a 25th birthday.
Celebrate birthday week with a customized campaign
To excite customers, you can start with a countdown for their birthday. Create a campaign where you give an exclusive VIP experience to your customers for a week. For instance, you can analyze customer buying behavior and give them relevant options with reward points to buy a few of their long wishlist items in their birthday week. Creating a personalized campaign requires a lot of automation and segmentation. So, leverage technology and the power of data to automate your campaign.
Put customers in the spot-light with personalized birthday rewards
76% of customers feel personalized communications are a key factor in prompting their consideration of a brand. 78% feel that personalized content gives them the push to repurchase from a particular business.
Thus, leveraging personalization can’t go out of fashion for businesses. Turn heads with a personalized birthday wish. Make your customers feel special. Their special day also calls for personalized birthday rewards. You can analyze customers’ buying patterns and preferences using analytical tools to provide a personalized experience on their birthday. For example, if a customer always tends to buy a big family-size package rather than individual personal use packaging it kind of gives away that they stay in a joint family set-up or are family-oriented. You could mail them a complimentary gift or hamper of products that are suited for the entire family.
Double the fun with freebies along with customer loyalty rewards
Going out of your way to impress someone can never fail. Your customers can enjoy loyalty rewards, but they will always enjoy freebies on their D-day. Your customers don’t expect a gift from the company, you can surprise and delight customers with small or big gifts. If you have implemented a tiered loyalty program, you can recognize that customer’s engagement score. Give birthday rewards according to their engagement score. This is one of the best customer engagement strategies that can elevate brand loyalty.
Increase customer appreciation and engagement with creative birthday marketing
Birthdays are personal occasions and to be part of your customer’s occasions should be a pleasure for you. Give a never-before birthday experience to your customers by sharing birthday wishes on social media channels. Let your customers feel like a hero with a creative birthday wish; post their pictures, GIFs, and videos to wish them. It helps you stand out from the crowd as well as leave a lasting impression on your customers. Automate personalized birthday messages on social media using customized loyalty programs.
The Final Chapter
In today’s tech-driven environment, where customers are seeking genuine connections with businesses, birthday rewards can work like a charm. Birthday rewards and personalized customer loyalty programs can enable businesses to draw immediate attention and enhance the overall customer experience. By implementing the above birthday reward ideas such as personalized rewards, customized campaigns, celebrating birthday week, etc, businesses can build enduring relationships with customers.
To spoil your customers, you can explore LoyaltyXpert platform. The Customer Data Platform (CDP) provides you with an end-to-end solution for loyalty programs. It helps you understand customer journeys at various touchpoints and personalize the customer experience with unique loyalty programs.
Keep spoiling your customers on their birthdays, and they will spoil you with their loyalty.