If you are the owner or a marketer of an electrical equipment company, you should rope in the right electricians—the most important influencers in the industry—to take your brand to the next level. But before that, you must know some key things about them.
At LoyaltyXpert, we create a wide array of well-designed and effective brand loyalty programs, channel loyalty programs, and influencer loyalty programs for all sizes and types of electrical equipment makers. Providing our sophisticated loyalty solutions, we have forged robust relationships between some prestigious electrical brands and their partner electricians.
In this blog post, we discuss what relevant things electrical equipment manufacturers must know about their electricians so that they can design the most appropriate and effective electrician loyalty programs.
Understand your partner Electricians’ Psychology, Behaviors, and Mindset
Would you be surprised to know that a majority of electricians in your industry love attractive loyalty programs? Well, it shouldn’t but if you want some hard facts here you go. A renowned study found that eight out of every ten electricians said that they will stick with those electrical equipment manufacturers that have well-crafted influencer loyalty programs and two-thirds of them stated that their buying decisions are closely related to their ability to earn incentives.
This makes it obvious that electricians value good loyalty programs as much as any other influencers in various other industries. To design attractive loyalty programs, the very first thing you need to understand about your electricians is their psychology, behaviors, as well as their mindset. Decoding these three things can put you in an extremely advantageous position as well as help you collaborate with the most suitable influencers out there.
Electrical equipment manufacturers must understand that a majority of electricians are not conversant with technology. That’s the reason they should make the enrolment process extremely simple and also use offline methods to enroll electricians into their loyalty programs.
Apart from that, the manufacturers must bear in their mind that various electricians have their own motivations and values. Some of them are more likely to be driven by cash rewards, while some may value non-cash rewards. Knowing your electricians’ preferences and customizing loyalty programs accordingly will work like magic.
To create the right type of loyalty program, electric equipment manufacturers need to select reputable, trustworthy, and reliable loyalty software and platforms to create personalized loyalty rewards for various types of electricians.
Skills, Experience, and Expertise
The next important thing that you must know about your electrician is their skills, experience, and technical expertise. Different electricians in your loyalty programs will have different years of work experience and skills. Know the electricians who can provide your end customers with the best of their service and provide high-quality referrals to you.
To keep your electricians loyal, create suitable loyalty programs as per their skills and experience. Reward the more skillful and experienced professionals with higher tier-based and point-based loyalty programs, which will enhance their motivation and drive them to perform better.
When it comes to technical expertise, make sure that you provide easy access to product and technical information. Provide free online and offline training so that your influencer electricians can enhance their knowledge of your products. Also, provide them with proper tools and invite them to conferences, seminars, trade shows, and more such events.
Know their Customer Base and Popularity
When it comes to popularity and customer base, some trustworthy electricians fare better than others. Such electricians not only perform a wide range of electrical works but also provide product and brand recommendations to their customers. Apart from serving individual customers they also work with real estate builders as well as in various residential societies and commercial complexes, which enable them to influence the purchasing decisions of individual customers and organizational buyers.
When an electrician serves a large number of people and has a strong reputation among its clients, then your electrical brand can leverage that and gain high-quality referrals from them. For any electrical equipment manufacturer, such a partnership would be extremely advantageous and strategic.
That’s why while looking to partner with the right electricians, take a look at their existing customer base as well as their clout in the area they serve. After that, find out ways to forge strong bonds with those types of electricians and devise ways to retain their loyalty.
Taking everything into Account,
Electricians are the most important influencers in the electrical equipment industry. That’s why if you are planning to craft loyalty programs for electricians, you must know all relevant things about them and understand their mindset, psychology, and behaviors. At LoyaltyXpert, we can create the right electrician loyalty program for your brand that would help your electricians stay with you for a long time. If you want us to do just that, we are just a call away.
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