Dreamwalls Paints Pvt. Ltd. was founded in 2004 as a manufacturer, marketer, and distributor of paints and waterproofing products. It’s one of the most extensive paints and coatings manufacturers in Western Indian states such as Karnataka and Maharashtra.  Its one-stop solution for interior and exterior painting requirements and as well for commercial and residential. In the last 10 years, the company has created strong relationships with its customers in every market segment it serves for its extremely high-quality products. The company works closely with its customers to formulate waterproof coatings, industrial coatings, architectural paints, and wood-care products that have set new industry standards for excellence.

Challenges

After understanding the requirements of what Dream Wall Paints is looking for LoyaltyXpert crafted a program that helps them with better business decision-making, be in direct touch with their painters and have more data in hand.

• New to the whole concept of Loyalty Programs and why it is required.
• They needed one dedicated person from the team to care for the program.
• No track of the data on channel partners, dealers, and distributors, which product is working best and where is the demand surge, and why a particular product is not working.
• Reaching to the channel partners, distributors, dealers and retailers as well as painters was a hassle and costly affair.
• Lack of data-driven decisions.
• Lack of engagement.

Solution

After introducing them to the program and onboarding it, LoyaltyXpert’s team of experts created a program focused on their channel partners. The solutions which are offered to them were focused on based on their requirements and also keeping in mind what will help the business grow.

• A dedicated expert was trained by the team to take care of the program.
• A flexible, affordable, and functional program was created.
• Marketing new products and announcing new offers and deals was done with one click.
• Business decisions were taken based on data acquired based on redemption.

Results

LoyaltyXpert’s technology helped Dreamwalls Paints create a loyalty program to reward loyal channel partners such as dealers, distributors, and painters.  The program helped the decision makers which areas to focus on based on their performance, such as volume of purchases, loyalty duration, and customer satisfaction ratings.  The other results of the program were:

• Brand advocacy increased with the implementation of the program
• Channel partners were loyal to the brand and it increased the customer retention
• Data-driven decisions were taken after studying the results provided by the redemption.
• It helped in marketing the products through demand and generation based on redemption.