With over 50 years of unmatchable experience and expertise, Lubi Pumps presents smart, sturdy, and sustainable pumping solutions.  With vertically integrated manufacturing units Lubi Pumps delivers top-notch quality products at highly competitive prices. The company believes in one goal and that is “Made in India”. They offer a myriad of products, including valves, solar, EV Solutions, fire, and electrical panels. Lubi Pumps offers a comprehensive product portfolio exceeding 5,000 items. Their extensive network of 2,500 distributors and 1,000 service centers ensures easy access and reliable support for customers nationwide.

Challenges

For any plumbing solutions, we will always choose the products that our plumbers recommend and make sure that we as manufacturers are their first choice. And to make that happen we have to make sure that we give them something extra other than the products so Lubi Pumps wanted to reach out to their end-mile users and make sure they are being recommended to the target customers.

With this goal and some market study, Lubi Pumps approached us to start a loyalty program for their channel partners, end-mile users that is plumbers. 

• Required a platform to connect with the end-mile users.
• Product usage data remains anonymous, preventing identification of which products perform well in specific segments.
• Big network but difficulties were faced in communicating with them.
• Lack of data insights.
• Difficulty in building brand loyalty.

Solution:

Lubi Pumps had a clear goal on what they wanted to achieve from their Loyalty Program. They wanted to connect to their end-mile users and reward them at the same time want to become their first priority so they started with the Plumbers Loyalty Program with LoyaltyXpert. Lubi Loyalty Program was launched. QR code loyalty solution was coined for them. The program was crafted meticulously focusing on the goals of Lubi Pumps.

• Easy and accessible app for plumbers and channel partners for them to register on the app
• Marketing for the new launches and company-wide offers became cost-effective with built features such as push notifications and banner ads on the app.
• Rich data representation for enhanced business decision-making.
• A gamification element was added to the app to increase engagement and brand interaction.

Results

After launching the Lubi Loyalty Program for their plumbers, these are the results they have achieved with it.

• Onboarded with more than 5000+ channel partners.
• Decision-Making sales were backed by data.
• Increased social exposure resulting in brand loyalty
• Easy redemption methods and rewards were claimed and the demand increased because of it.