A journey from in-house to SAAS based Loyalty Program Platform

Texmo Pipes and Products Limited a public limited company started in July 2008, manufactures rigid PVC, UPVC, SWR, HDPE, SUCTION, COLUMN, CASING, and GARDERN pipes and fittings. With 30 years of experience, the company is growing very fast and is trusted by its users in India and abroad, especially for its quality products, making them stand out from the rest of the market.

Challenges

  • Lack of a system that can help Texmo Pipes to reward and recognize right partners
  • Waited for 2 years to implement a flawed system
  • Missing flexibility in the Loyalty Programs
  • Multiple schemes for multiple channel partners
  • No centralized controller to manage and run Loyalty Program

Solution:

Texmo Pipes have had very specific requirements from what they are expecting from their loyalty program. Texmo Pipes have multiple end users and they wanted a different schemes program for them.They were working with another company for two years but they failed at providing loyalty program upto the market standards and they needed a fully customized program. LoyaltyXpert crafted a tailor fit program for Texmo Pipe after understanding their requirements. The program which is crafted for Texmo Pipes is crafted as Texmo LoyaltyXpert  is designed in a manner which specifically works on:
  • Easy and accessible app for plumbers & channel partners to register get rewarded
  • New Product Launch Marketing made easy with in-built features like pop-ups and push notifications
  • Rich data representation for better business decisions and forecasting
  • A dedicated account manager for Texmo Loyalty Program

Results

After understanding the requirements of Texmo Pipes and how early they wanted to start the loyalty program for Texmo Pipes. LoyaltyXpert crafted a program which is called Texmo LoyaltyXpert. The program is now fully automated and trouble free for the end users as well. With this we can trace new influencers who are joining business and their activities as well. The achieved results are
  • Seamless migration from existing in-house loyalty system to LoyaltyXpert
  • Automated and more flexible Loyalty Program Platform
  • Sales Tracking and Channel Management made easy
  • Data backed sales and marketing strategies
  • Personalized multi-user programs for Channel Partners and Influencers

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