Valli Paints is a leading manufacturer of decorative and industrial paints, as well as a range of chemical products. Founded in 1993, the company has three main leading brands – Roalux, Amaze-Coat, and Hi-Tech – and is dedicated to providing 100% customer satisfaction. Valli Paints has two production bases in Chennai and Tirunelveli, which are used for testing raw materials, controlling the production process, and testing finished goods. This commitment to quality has made Valli Paints a trusted name in the industry, and has resulted in strong growth and expansion over the years.

Challenges

• Managing the data was a hassle as all the data had to be input manually. It was time-consuming and prone to errors.
• The client had to manually generate coupon codes for their loyalty program, which was time-consuming.
• Reward delegation was not accurate as there is no record of data and the manual process is not accurate.
• Marketing and advertising of new launches were a tedious and costly affair.
• No ease of management in rewards allocation.
• Coupon code generation was all manual.

Solution:

• Valli Paints Pvt Ltd collaborated with LoyaltyXpert for a fully automated Loyalty Program from a manual, complex, and outdated loyalty program.  LoyaltyXpert offered a simple plug-and-play SAAS solution that is fully automated and helps Valli Paints manage its loyalty program for better business. As automation is the key behind your leading competitors.
• The program which LoyaltyXpert has solutions in many ways like efficient management of frequent buyers, connecting the new potential buyers, marketing the newly launched products, QR code generations of every inventory, reward allocation, and giving them a chance to earn more profit with every purchase from Valli Paints.
• Streamlined management of rewards, recognition, and redemption.
• Automated QR code generation.
• Digital advertisements through panels and pop-ups on the app.
• Real time sales data to tweak marketing strategies in real time.
• The dedicated account holder for Valli Paints.
• Data management is easy and accurate.
• Digital paper invoice on the mobile app for every purchase.

Results

After understanding the requirements of Valli Paints, LoyaltyXpert crafted a program which is called “Roalux Paints” The program is now fully automated and trouble free for the end users as well. With this, they can trace new influencers who are joining their businesses and activities as well. The achieved results are:

• Effortless transition from an internal loyalty program to a streamlined automated system
• Loyalty program platform that is automated and offers greater flexibility
• Simplified sales tracking and channel management
• Leveraging data-driven strategies for sales and marketing success
• Tailored multi-user programs for Channel Partners and Influencers, personalized to their needs