Herboin has emerged as a global player after operating in 40-plus countries spanning over 4 continents, backed up by a dynamic research and development culture introducing 80 plus innovative products. They have developed a range of products with affordable pricing backed by natural remedies. Some of the well-known products that are trusted and loved worldwide are cough syrups, herbal teas, dietary supplements, and personal care products. Herboin’s vision was very simple: they wanted natural remedies for common people at an affordable price.

Challenges

Global brands like Herboin International face a unique challenge. Managing a vast operation from a central location becomes increasingly complex as they strive for explosive growth (10x faster!). Herboin International needs adaptable processes to onboard new markets efficiently and precisely to achieve this goal. Here’s where LoyaltyXpert steps in. Recognizing the unique needs of Herboin International, LoyaltyXpert developed a customized loyalty program solution. The program’s complexity lies in its regionalization. To cater to the specific nuances of each market Herboin International operates in, LoyaltyXpert had to create a tailored program for every country.

• No tracking of activities of products in the channel distribution
• No targets were given to the stores and that way the sales weren’t increased
• Engagement and Communication
• Wanted to start with e-prescriptions from doctors in the pharmaceuticals

Solution:

Herboin International, a multinational pharmaceutical company, sought a loyalty program tailored to its diverse, region-specific needs. LoyaltyXpert developed a comprehensive solution that was successfully launched in over 5 countries, engaging over 10,000 users.  By partnering with LoyaltyXpert, Herboin International has significantly strengthened its market position and customer engagement.

• Customized solutions to address unique market requirements in each country.
• Improved visibility into pharmaceutical sales performance.
• It streamlined e-prescription generation at pharmacy locations..
• Goal setting, performance tracking, and in-depth analytics to optimize sales efforts..
• A “Bonus Loyalty” program that incentivizes increased sales.
• Real-time analytics on product performance and distribution channel effectiveness.

Results

The partnership with LoyaltyXpert has been instrumental in Herboin International’s global transformation, enabling the company to achieve its goals of sustainable growth and market leadership. The key results they have achieved are:

• The tailored loyalty program has successfully engaged customers in multiple regions, fostered long-term relationships, and increased brand loyalty.
• The program has driven significant growth in pharmaceutical sales, exceeding expectations and contributing to Herboin International’s expansion.
• The LoyaltyXpert solution has streamlined e-prescription processes, reducing administrative burdens and improving efficiency.
• Real-time analytics have provided Herboin International with valuable insights into product performance, distribution channel effectiveness, and customer behavior, enabling data-driven decision-making..
• The program has helped Herboin International to effectively penetrate new markets and establish a strong presence in each region.
• The loyalty program has strengthened relationships with channel partners by providing incentives and rewards for increased sales.