Introduction to Kerovit by Kajaria

Kerovit by Kajaria is a prominent brand in the bath solutions industry, offering a premium range of faucets, sanitaryware, and other bath fittings. As a subsidiary of Kajaria Ceramics, India’s largest ceramic tile manufacturer, Kerovit is known for its commitment to quality, innovation, and customer satisfaction.

Challenges

Kerovit faced significant challenges in managing and tracking the interactions of plumbers, who form the backbone of its distribution and sales network. The primary issues included:

• Inability to monitor the downstream activities of plumbers.
• Difficulty in tracking purchases made by plumbers and linking them to brand engagement.

Initially, Kerovit considered implementing a WhatsApp-based rewards program to streamline interactions. However, after exploring the robust features of LoyaltyXpert, they chose to leverage its digital loyalty management platform for a more comprehensive and scalable solution.

The Solution

By partnering with LoyaltyXpert, Kerovit successfully launched a tailored loyalty program aimed at engaging plumbers while addressing their challenges.The solution was designed to ensure seamless operations, improve tracking capabilities, and offer meaningful rewards to program participants.

• Participants earn loyalty points by uploading purchase invoices, which are reviewed and approved by admins to ensure transparency and accuracy.
• The program offers user-friendly features like a comprehensive user guide, multi-language support, and a streamlined registration process with both E-KYC and manual KYC options.
• Participants can redeem points through an extensive hard-gift catalog, while the platform enables targeted announcements and product promotions to enhance engagement.
• A multi-layer approval system ensures secure operations and smooth program management.

Results and Achievements

The loyalty program implemented through LoyaltyXpert delivered impressive outcomes:

• Achieved nearly 8,000 registrations within just six months of implementation.
• Maintained 80% active user participation in the program.
• The platform enabled Kerovit to trace plumber activities effectively, providing valuable insights into their engagement and purchases.
• Targeted announcements and promotions became more impactful, strengthening brand relationships.

Conclusion

With LoyaltyXpert’s advanced solution, Kerovit by Kajaria transformed its plumber engagement, resolving tracking challenges and fostering stronger connections with downstream partners. The program created a transparent, rewarding ecosystem that drives loyalty and boosts performance, showcasing LoyaltyXpert as a leader in tailored loyalty management solutions.